# What is personalization
If you are familiar with the concept of A/B testing (opens new window), personalization is similar to A/B testing. However, instead of selecting some final best option, the system will automatically show the optimal option for each user.
Each personalization consists of two or more mutually exclusive options.
# Example 1
Personalization Button text selection.
Options:
- Add to Cart
- Order Now
- Checkout
# Example 2
Personalization Landing page image.
Options:
- We are cheaper than competitors
- We are faster than competitors
- Over 50 completed projects
- Cute kittens
You can personalize not only parts of the site (elements, styles, etc.) but also business logic.
# Example 3
Personalization Name Field During Order Checkout.
Options:
- Single line
- Three lines
# Example 4
Personalization Client registration type (account opening).
Options:
- Phone verification -> appointment scheduling -> document upload
- Phone verification -> document upload -> appointment scheduling
# Frequently asked questions
# Can only website elements be personalized?
No! You can personalize not only individual elements of the website but also business logic.
Each personalization can be as complex as necessary, containing many steps and changes.