# Creating personalization
To create your first personalization:
- Click on "Personalizations" in the left menu of your personal account
- Click the "Add" button
A window for adding new personalization will open:
Let's look at what each field is responsible for.
# Name
The name of the personalization is needed for ease of working with it. For example, "Add to cart button text" or "Show only one item left icon."
In this case, after changing the personalization name, new data will be recorded in the new visit parameter!
# Status
At the moment, personalization can have one of 3 statuses:
- Active. Personalization is active, collecting data, training models, and being billed (if conversion growth is already statistically proven).
- Stopped. Personalization is not active, not collecting data, not training models, and not being billed.
- Archived. This status works the same as "Stopped," but such personalization will not be displayed by default in the general list.
# Consider only the first conversion for each user
If this option is enabled, we will consider only the first conversion for each user both in training personalization and in statistics.
# Example 1
In an online store, the goal "Order successfully placed" is defined. You create a new personalization that should be optimized relative to the goal "Order successfully placed."
A user can place several orders, and accordingly, the goal will be achieved multiple times.
If the "Consider only the first conversion for each user" option is enabled, we will count only the first achievement of the goal.
In the case of an online store and order placement, it is better to disable this option - so we can optimize the personalization model considering that the number of orders placed should be maximized, even if one user places multiple orders.
# Example 2
You are using FunnelFlex.AI on a website for a residential complex under construction. The goal is to receive applications from clients for viewings.
In this case, it is logical to enable the "Consider only the first conversion for each user" option.
After all, if a person accidentally leaves multiple applications, there is no value in the second and subsequent applications (and thus achieving the corresponding goal).
# List of goals
The list of goals is an enumeration of those goals relative to which we will optimize personalization.
That is, we will strive to show those personalization options that will maximize the number of goals achieved.
If more than one goal is added to the list, they all have equal weight.
# Display conditions
Display conditions are a special filter that determines on which pages or for which users personalization should work.
If display conditions are not specified, personalization will work all the time.
# JS code events
This block contains the generated code, which will be useful if you use complex personalization logic.
The block contains the "subscription" code that will allow you to add your personalization handling code.