# Why do you need FunnelFlex.AI?
The FunnelFlex.AI service helps significantly increase website conversion using artificial intelligence technologies.
The main product is a system for intelligent personalization of website parts and business logic.
# How does website personalization Work?
Website personalization allows showing the ideal version of the site for each user.
# Example 1
You have an online store offering high-quality women's clothing.
On the product page, you decided to add a banner reflecting a unique sales proposition.
For instance:
- Payment upon receipt after fitting
- Only eco-friendly materials of the highest grade
- Purchase in installments available
- The latest collection available
It's evident that different banners will appeal to different customers. For some, an installment banner might be the main reason to buy from you. For others, it might signal that the store is "cheapening" its products, prompting them to look elsewhere for good clothing.
FunnelFlex.AI will display the ideal banner for each user to maximize the probability of purchase. A fashionista in Moscow will see the "Latest collection" banner, while a shopper from a small town will see the payment upon receipt option.
No manual adjustments are needed. Algorithms will automatically determine the optimal display options.
# Example 2
You work in a big bank and you need to attract as many new customers as possible. You decide to offer customers excellent terms of service, but different people are interested in different terms of service.
For example:
- Service 500 dollars per month + 5% cashback on everything
- Service 0 dollarts per month + 2% cashback on everything
- Maintenance of 0 dollars + a raffle of valuable prizes every month
FunnelFlex.AI will show the optimal tariff for each new customer and will allow you to get many more customers with one advertising budget.
# Example 2
You work at a large bank and need to attract as many new clients as possible. You decide to offer excellent service conditions tailored to different people's interests.
For example:
- Service fee of 500 dollars per month + 5% cashback on everything
- No service fee per month + 2% cashback on everything
- No service fee + monthly draw of valuable prizes
FunnelFlex.AI will show the optimal rate for each new client, allowing you to attract many more clients with a single advertising budget.
# Why is personalization beneficial?
The cost of acquiring new customers is rising—often faster than the economy grows.
The price of advertising clicks is increasing due to intensifying competition, while conversion rates tend to decline over time.
As a result, the payback period for acquiring a customer for many companies now spans several years. Online stores are forced "to go the extra mile" to stimulate repeat purchases, as they begin to profit only from the 3rd or 4th purchase, factoring in acquisition costs.
Personalization through artificial intelligence can significantly increase conversion rates (and thus reduce the cost per conversion). Moreover, the cost of personalization is 3 to 20 times lower than the cost of an advertising click.